Product marketing manager vs product manager Product managers help develop the product roadmap and May 29, 2024 · Interplay Between Product Management and Product Marketing The Product Manager and Product Marketing Manager are a Team. Dec 27, 2024 · The job opportunities in industrial product management are expected to rise by about 2% and in product marketing by 6% by 2032. Jul 19, 2024 · The simplest explanation would be product managers are responsible for helping create and define a product, while Product Marketing Managers are responsible for leading the product’s go-to-market strategy. I work to get them down to two-week cycles with the goal being “find a market fit, or pivot, fast and often. Les formations pour devenir Product Manager, voire Product Marketing Manager en particulier, sont encore assez rares. Additionally, having multiple products or product lines can increase the complexity of product management. The field of product management is constantly growing and further specializations and roles are popping up. e. The rise of product marketing as its own discipline didn’t happen […] Mar 26, 2025 · Read more: Learn About Being a Product Marketing Manager Differences between product manager vs. You’ve probably worked out by now that Product Marketing Managers typically focuses on launch, GTM and promotion type activities, whereas Growth Product Managers focus more on optimising product growth through experimentation. Elles se développent pourtant depuis quelques années avec l’essor du digital et des métiers du produit . Product marketing vs. It typically takes 8-10 years to become both a marketing manager and a product marketing manager. product management. Aug 12, 2022 · Product Management And Product Marketing: Yin And Yang. The simplest way to describe the difference is: Product managers are responsible for leading the creation of a product, and product marketing managers are responsible for leading the go-to-market (GTM) for that product. Find out what skills and tasks each role involves, and why they shouldn't be the same person. Feb 12, 2025 · In this article, we discuss a product manager vs product marketing manager, including differing job responsibilities, skill sets, education and background that are important to the success of each role. Data is the key differentiator between a data product manager and a product manager. They are responsible for developing a deep understanding of the market, identifying customer needs, and translating those needs into innovative product ideas. From Brand Management to Product Management? Backgrounds matter for most things. In this blog post, we’ll break down product marketing vs. Attempting to excel in both roles simultaneously can be demanding and may lead to suboptimal performance in one or both areas. ” They 14 votes, 26 comments. These roles, though distinct, share overlapping responsibilities that necessitate cross-functional collaboration. Many of the tasks required of a Product Marketing Manager are directly applicable to a Product Manager, only with a slight alteration to objectives. It typically takes 8-10 years to become both a sales and marketing manager and a product marketing manager. Sep 20, 2023 · Product Managers act as a bridge between different departments, including engineering, marketing, sales, and customer support. pmmschool. Product Marketing Managers (PMMs), on the other hand, focus on positioning the product, launching it, and monitoring the success of the go-to-market strategy. product management in a nutshell. Product Manager Jun 1, 2023 · The role of a product marketing manager is to ensure that a company’s products are positioned effectively in the market. Product marketing managers and product managers have similar job scopes. Le Product Marketing Manager est le leader de l'équipe marketing produit. Digital Marketing vs Product Marketing. Product Marketing vs Product Management: What is a Product Manager? A Product Manager is a person who identifies customer needs by communicating with users and prospective customers to create user stories. According to one of my Product Manager colleagues - who identifies himself as 'pure' product management - he identifies all activities *outside* of 'requirement gathering, product spec, and engineering interactions' as diluting his product management chops. Leaders. Aug 18, 2024 · In today's dynamic tech landscape, the roles of growth product manager and product marketing manager often intersect, leading to confusion about their distinct responsibilities. This role focuses on metrics, usually looking at all products as a whole, not just a single product. Nov 20, 2024 · Product Managers (PMs) focus on defining the product vision, prioritizing features, and delivering a solution that solves customer problems. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process Sep 19, 2023 · Associate Product Marketing Manager. Product Marketing Manager. Not just the disciplines — roles, responsibilities, and skills of a product manager and […] Mar 18, 2025 · Related Read: 10 Best Agile Product Management Software For 2021. Feb 13, 2025 · Le métier de Product Marketing Manager (PMM) a le vent en poupe dans la Tech. They own the vision for what the product should be and guide its overall direction by turning that vision into reality. Imagine Sarah, a PM at Google. Il est l'un des principaux acteurs de la stratégie de votre produit. Data Product Manager vs Product Manager: Key Responsibilities. Director of Product: What They Do. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. Content Marketing Manager : Structures and plans your content strategy to attract demand and drive prospective customers to signups/ free trials . Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. While their roles are complementary, they focus on distinct aspects of a product's journey. Global median salary: $73,000. As you’ll see, product managers typically work on one product at a time. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. In this blog post, I hope to use my experiences in EdTech to help illuminate some of the key differences in day-to-day tasks and expertise needed for success in each role. In this guide, we’ll take a look at how these roles fit within the product development lifecycle. Jan 3, 2024 · Salary by state. Understanding the key differences between these roles has an impact on how companies structure their teams and As Produx Labs CEO Melissa Perri puts it in her Product Manager vs. In fact, in some organizations, their job responsibilities can overlap. Product Specialist vs. RELATED CONTENT: The Blueprint to Product Launch Marketing Performance Benchmarks & Value Adds. Let’s take a closer look at how these distinctions break down. To put it simply, the product manager or the product management team does customer and market research, transforms the customer needs into requirements and Product Marketing vs Product Management. Celle-ci va permettre d'aider le Product Manager à construire la vision du produit, les objectifs et les initiatives qui permettront de la concrétiser. Similarities of Product Marketing and Product Management Apr 16, 2021 · If you’re a Product Manager, Product Marketing Manager, or Growth PM think of the other roles as your ‘partners in crime’. true. product marketing. ” – H. The roles of Product Marketing Manager (PMM) and Product Manager (PM) are often confused, but they serve unique purposes within the product lifecycle. Aug 30, 2024 · Sharing feedback with the product management team: Throughout this whole process, product marketing keeps the product manager in the loop in regard to how the niche reacts to the product upgrades and its corresponding value proposition. Growth Product Marketer : Focuses on optimizing in-app experiences using A/B tests , feedback, etc. Apr 16, 2025 · A technical product manager (TPM) is a product manager who has a strong technical background and is typically focused on the product's more technical aspects. Mar 4, 2020 · Product Manager vs Product Marketing Manager. While a product manager oversees the product from concept to launch, a product owner has a more focused role—working closely with the development team to ensure the product roadmap is executed. Product Marketing Manager (PMM) May 16, 2024 · Product Managers vs Product Marketing Managers What is a Product Manager? A product manager is responsible for the strategy and roadmap for a product. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $81,953 average annual salary of a sales and marketing manager. These products could be anything, ranging from kitchen tools to groundbreaking apps. Product Owner vs. While both roles are crucial for a product's success, product marketing managers and product managers have distinct responsibilities and focus areas. project manager. At a high level, the Product Manager focuses on the overall strategy behind a product and the Product Owner handles the tactical, day-to-day management of the product development process. However, the approaches they take and the functions they perform vary significantly. product marketing manager roles is to learn about each position’s typical responsibilities. Moving into a Product Manager position from a Product Marketing Manager position is a convenient shift, as both focus on the end-user. Product marketing manager vs. Dec 6, 2024 · Both positions share a common goal: to create and launch products that satisfy market needs and drive company success. The difference between product manager and product designer is no exception. Aug 28, 2007 · 1) there is a product marketing or product manager titled person responsible for the high-level product requirements, and then the product goes straight to engineering – bypassing detailed product requirements and the many tough decisions that go along with that (and also very often bypassing user experience design, but that’s the topic of On the other hand, a product marketing manager utilizes a product strategy including the incorporated marketing strategy to put forward the go-to-market strategy. Apr 17, 2025 · Product Manager vs. This position requires close interaction with Marketing Communications and sales management. product management and provide free templates for each role to help your teams excel. com/🎯 1:1 Coaching – Book a session Oct 2, 2023 · The simplest way to understand the distinctions between product manager vs. They are pivotal in positioning, launching, and driving demand for the product in the market. It typically takes 8-10 years to become both a product manager and a senior product marketing manager. With the growth in demand for product marketing and management, there will be an increase in the number of profiles from 700,000 to 1 million on LinkedIn from 2023 to 2024. A technical project manager collaborates with the engineering team rather than the organization's business, sales, and marketing teams. product manager jobs reveals that a product manager’s role is more strategic, and a project manager’s job is more Product Marketing Manager VS Product Manager: chi è e cosa fa un PMM Il ruolo del PMM cambia molto a seconda dell’azienda, del settore e del focus (B2B vs B2C), ma in linea generale il Product Marketing è il collante tra il prodotto, il marketing e le vendite e si occupa di sviluppare le strategie per promuovere i prodotti di un’azienda. Brand Managers have some intrinsic advantages over other candidates. Jan 8, 2025 · What does a Principal Product Manager do? The duties of a principal product manager depend on one's place or industry of employment. Product Marketing Managers bridge the gap between product development and marketing strategy. PMMs need to prepare the groundwork for delivering a new product and its features bearing in mind the goal is to successfully reach out to the intended market. Nov 1, 2020 · Introduction Before I became a product manager, I worked as a digital marketer. Aug 5, 2019 · The marketing manager can serve as a strong counter balance to the confirmation bias the product manager may have, particularly as it relates to real vs perceived needs and how or if a given Marketing. Product Manager. A product management team varies from organization to organization as some companies may have a single product manager, whereas others may have cross-function product management teams. Jan 8, 2025 · A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Jul 22, 2021 · In my experiences, having been both a marketing manager and product marketing manager, there is. In addition, Product Managers work with Sales teams to develop pricing strategies and train them on the features and benefits of the products. This is the case when looking at the roles of a product manager vs. Head of Product Marketing/Product Marketing Manager: Oversees the whole team. A product marketing manager and a product manager have distinct responsibilities within an organization. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $111,729 average annual salary of a product manager. A dedicated product ops manager can streamline logistical and process work and reduce the product manager’s workload. The different product roles; Pro duct management activities; Variations in roles by Industry and Growth Stage; Product Management Job Description Template (HTML) Downloadable Template (MS Word Doc) of Product Management Job Description Feb 1, 2023 · Product Manager When it comes to product management, there may be a bias towards a degree relevant to the product the PM owns. A product manager focuses on product vision, strategy, and customer needs, while a project manager ensures smooth project execution by managing timelines, budgets, and resources. I go back to the ‘Driver-Navigator’ analogy Brett Bryon used when talking about Product Manager vs Product Marketing Manager. Defining Product Marketing Mar 11, 2025 · Product marketing and product management often get lumped together—or worse, confused for the same thing. Industries. The main difference between product marketing and product management is product marketing is responsible for marketing products, while product management is responsible for creating new products. Jan 25, 2023 · Comparing the Two Roles: Product Manager vs Senior Product Manager Now that we have explored the individual responsibilities and qualifications of both roles, let us compare them side by side. Mar 5, 2024 · Product management focuses on the development of a product, while product marketing focuses on launching a finished product to the market. A PM working on Facebook newsfeed may have a computer science background, whereas a PM working on manufacturing systems for SpaceX spacecraft may have an aerospace engineering degree. Apr 16, 2024 · Product managers and product marketing managers have unique roles and provide different services to businesses. Explore the difference between Marketing Segment Managers and Product Marketing Managers in their roles, responsibilities, skills, salary, and career growth opportunities. Quel est le rôle du Product Marketing Manager ? Quelles sont ses missions ? Comment devenir PMM ? Company and Product Team Size: As companies scale, the volume of product management work increases. More specifically, a product manager’s responsibilities include: Aug 24, 2023 · Recently, while on my Product Management journey with #Womenintech, Ochade Udome-Onyesom enlightened me about the differences between a Product Manager (PM) and a Product Marketing Manager (PMM Jan 8, 2025 · A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. They manage the feature backlog, review user testing, and coordinate with design and GTM teams to make sure the product aligns with business objectives. By fulfilling these responsibilities, the Product Marketing Manager contributes significantly to the growth and success of the company. The product marketing manager provides product line support for program strategy, operational readiness and on-going sales support. This article will discuss the differences between a Product Manager and a Product Analyst. These stories are used to translate customers’ needs into business requirements and practical, functional specifications for product Feb 19, 2025 · Understanding the difference between a product manager vs project manager is essential for businesses and professionals. A product owner’s role is to make sure a Scrum team is aligned with the product’s priorities by managing the product backlog (that’s the to-do list of a development team). Experience: One to three years. Addressing the Issue of a Combined Product Manager/Product Owner Role “There is always an easy solution to every problem—neat, plausible and wrong. Jan 8, 2025 · A comprehensive comparison of Marketing Segment Managers vs. Product managers’ primary duties include but are not limited to gathering and prioritizing clients’ needs, confining product features, specifying the metrics for the success of the product, and translating product requirements to software development teams. L. Certified Product Manager (CPM) Product Marketing Certified (PMC) Scrum Product Owner Certified (SPOC) As professionals progress in their career paths, they develop skills in go-to-market strategies, customer research, and product launches, which are crucial for roles like Product Marketing Manager or Senior Product Marketing Manager. These positions play crucial parts in driving product success, but they approach it from different angles. They also provide support to customers after the product is launched. Oct 19, 2016 · To the unpracticed eye, the terms “brand manager,” “marketing manager,” and “product manager” may seem similar enough to be completely interchangeable. But here's the deal: while both roles… Jan 21, 2025 · Product owner vs. Product Marketing Manager vs. Product Manager and Product Analyst. com/🚀 PMM School – Join now: https://www. I agree this is an oversimplified differentiation between the two. It’s essential to compare the product marketing manager’s salary with the salaries of similar or related roles to have a better understanding. These interviews will have a mixture of experiential and theoretical components. ‍ Product manager key responsibilities and tasks: Identify a customer segment, pain point, and need that a product may address Jul 17, 2023 · Understanding the Roles: Product Manager and Sales Manager Defining the Role of a Product Manager. While digital marketing is focused on attracting potential customers Jan 8, 2025 · Each job has different responsibilities and duties. For Mar 6, 2025 · Product Marketing Manager vs. product marketing manager Though product managers and product marketing managers share similar job responsibilities, they can differ in multiple ways: Job duties A product marketing manager focuses their responsibilities strictly on the consumer Apr 18, 2018 · Both answers are technically correct, but if you want to work in product, you should know that there are clear differences between product management vs. They know users or at least they know where to look to learn more about them. Jan 31, 2025 · ‍Product Marketing Manager vs. When we talk about agile product improvement and development, two key roles come into play i. Product Manager: What’s the Difference? ‍It’s easy to confuse Product Marketing Managers with Product Managers. However, neither function creates the product—that’s the job of product engineers and designers. Nov 27, 2023 · Growth product manager: People in this role often have experience or education in digital marketing because they work closely with the marketing team to ensure the product performs as expected in the market. As a professional entrenched in the dynamic world of product management and marketing management, I’ve observed the frequent mix-ups among the roles of Growth Product Marketing Manager, Product Marketing Manager, and Product Manager. The product manager ensures that the product going to markets gets built on schedule and responds to market demand. Each role is a cog in the comprehensive machinery that drives a product from conception to commercial triumph. Product marketing and product management are interrelated fields, but they cater to different aspects of a product's lifecycle. Although both roles aim to improve a product's market fit and ensure its success, they approach this goal from unique angles. Related: Product manager vs product owner Nov 25, 2024 · The difference between product management and product marketing is that product management is responsible for creating a product, while marketing is responsible for it going to market. Product manager is the job. It isn’t that a PM doesn’t have to manage and deal with data; rather, there is a difference in the scope, scale, and mindset of data usage of a PM as opposed to that of a data PM. Financial Services. product manager vs. marketing manager Sep 12, 2023 · Product Marketing Managers vs Product Managers. In reality, the two disciplines overlap and are more intertwined. While it is a senior position, there are numerous career paths, such Apr 9, 2021 · Product marketing vs. This involves developing product positioning and messaging that resonate with target audiences and creating product launch plans and go-to-market strategies that drive demand. Nov 10, 2022 · There’s a lot of confusion about the distinction between product roles — namely, product manager, product owner, product marketing manager, and project manager. ” Feb 1, 2023 · Product Marketing Managers are expected to demonstrate expertise in problem solving, user insights, product & industry expertise, campaign and program management and creative judgement. Thankfully, almost any hard-working professional can become a Product Manager if they take the right steps. They collaborate with these teams to gather insights, align objectives, and ensure a cohesive product development process. If you’ve ever wondered, “Aren’t they basically the same people?” you’re not alone. Product marketers are experts in the communication of value Apr 22, 2024 · A Day in the Life of a Product Manager vs Program Manager A typical day for a product manager. Here's a closer look at their job description differences: ‍Product Managers The role of a Product Marketer (or Product Marketing Manager, PMM for short) varies across companies. Learn the differences and similarities between product management and product marketing, and how they work together as a team. Product Marketing Managers. Thou Dec 6, 2024 · With experience, they can move into product marketing manager roles, eventually advancing to senior product marketer or director of product marketing roles. One of the most important functions of this person is to clearly communicate the requirements to the development team and organize the development process in the most efficient way. Oct 5, 2022 · They also create marketing plans to promote the products. The responsibilities of a product marketing manager may include training the sales force on how to sell the product, creating marketing materials that communicate product features, and developing marketing campaigns and tools to attract new prospects and customers. To understand the difference between product marketing and product management, start with the success metrics for each role. Apr 17, 2024 · Pendant la définition de la roadmap, l e Product Marketing Manager est en charge d'apporter au Product Manager, la connaissance du marché et de la concurrence. Apr 16, 2021 · More on Growth Product Manager vs Product Manager: - The rise of the growth product manager Product Marketing Manager vs Growth Product Manager. However this isn't a hard rule. Oct 22, 2024 · Other Product Management Specializations Beyond TPM . Associate PMMs are entry-level product marketers who manage one or two work streams of one product launch and are closely supervised by a PMM or senior product marketing manager. Apr 3, 2024 · 7. The relationship between a product manager and a product marketing manager exemplifies close collaboration. Whereas product marketing is focused on driving awareness and adoption of the product, product management is focused on optimizing and executing the product roadmap. Jul 30, 2019 · The product marketing manager also serves as a product expert for marketing teammates, tracking metrics and reporting on any shifts in the market. There is also a pathway to executive positions, such as Vice President of Marketing or even Chief Marketing Officer (CMO), where they can influence marketing strategy at the highest level. A Product Manager typically focuses on the development and execution of products, while a Product Marketing Manager concentrates on bringing those products to market effectively. Mencken Third Triad Tier: Product Marketing Manager. Healthcare. A product manager makes sure that all members of a team work in harmony to achieve the main goal. The most important skills for a product marketing manager are digital marketing Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Then look no further. Product managers and product marketers have many similar roles. Jan 8, 2025 · Each job has different responsibilities and duties. Is a product manager higher up than a product marketing manager? Not necessarily. A Product Manager is the visionary behind a company's products or services. Product marketing and product management: What’s the difference? The exact definitions of product management and product marketing can vary from company to company and Sep 5, 2024 · Product marketing handles the positioning and promotion of a product, while product management strategically directs the product’s development at every stage of its lifecycle. The top three skills for a brand manager include brand management, digital marketing and customer service. Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. Okay, so now that we've covered the basics of Product Management and Product Marketing, we can start talking about their similarities and differences. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $104,550 average annual salary of a marketing manager. That, in a nutshell, is the difference between the two roles. What would you rather be: a Product Manager (PM) or a Product Marketing Manager (PMM)? To get a better understanding of the differences between the two clarity, let's step into the shoes of real professionals in these roles. Product Owner article, “As a product manager your roles and responsibilities will change depending on your context and the stage of your product,” and that “Product owner is a role you play on a Scrum team. However, in the best product companies: “While the product manager focuses on the product side of the equation, the product marketer focuses o the market side, including the go-to-market strategy” - Martina Lauchengco, Loved Aug 19, 2021 · 📩 Newsletter – Subscribe here: https://henrythepmm. The product manager and product marketer are the yin and yang—or in other words, they’re different sides of the “same coin. This goes beyond roles like the product owner, associate product manager, or product marketing manager. First, let's start with similarities. Jan 18, 2024 · Team and stakeholder management. Understanding these differences is key to fostering effective collaboration and achieving optimal results. A Product Marketing Manager is less involved in how the product is built, and will probably spend less time with engineers Jan 1, 2024 · While these positions may sound similar, comparing project manager vs. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process If you want to eventually be a product manager, you will be better off becoming a product manager now - even if you want to keep flexing your DS muscle, you'll be better off building the core of your PM skills and knowing where to pepper in DS skills than you will be making a full jump to Data Science which will have you spending a LOT of time The product manager’s focus should be on helping the business run in the right direction by providing the voice of the market. Retail. . There's much overlap, and the similarities can make distinctions a bit fuzzy. ” May 17, 2024 · Product management and product marketing require distinct skill sets, mindsets, and areas of focus, although some overlap exists. Jan 8, 2025 · Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $97,789 average annual salary of a brand manager. While the regional breakdown tells part of the tale, which individual states contain the highest-earning product marketers? Peering into the state-wise financial landscape, Texas shines with a whopping $40,000 jump in median salary — a figure that speaks volumes about its growing economic prowess as the Lone Star state now boasts a median salary 21% higher than the A product marketing manager is a leadership position that entails planning out, guiding, and taking accountability for marketing campaigns, strategies, and other marketing-related initiatives of (mostly) new products. The Product Manager (PM) acts as the captain of the product ship. Product Marketing Manager vs Product Manager - A Comparative Analysis Many people get mixed up between the roles of a Product Marketing Manager and a Product Manager, and that's totally understandable. Here’s an overview. IT. In addition to product managers and project managers, you may have heard of product owners. Different focus and responsibilities — but product managers and product marketing managers are trying to create the most value for customers and the business. substack. Product Analyst is the question that comes to mind. So sales, marketing, product, and engineering working VERY close together in very short iteration loops to gain market insight, adjust the product, test the change in the market, and repeat the loop. Product management is responsible for defining the product: who it is for and what problem it solves. Dec 6, 2024 · Understanding the Basics: Product Marketing and Product Management. But in the machine that is Jan 8, 2025 · Each job has different responsibilities and duties. Product Managers and Senior Product Managers play pivotal roles in the success of a product, but their responsibilities and qualifications set them apart Product Manager vs. project manager as A product manager’s job description will depend on the responsibilities a role has and the activities it does. Both product managers and product marketing managers are important in launching consumer-facing products and manage different teams within the same company to ensure a successful product launch. are some related product marketing roles and their average salaries: Senior Product Marketing Manager: Larger companies usually have the position as a promotion, and the average salary for it is Le Product Manager est l'architecte du produit, qui définit les fonctionnalités, les spécifications et priorise le backlog. But while they share common ground, their roles, goals, and impact on a company are distinct. bwyf cntm ssbczdq vdrhzi lmpms jiajw githhw lvmotf ooxe ghye eesgt bgtuif mqkww uhxg dowvntbo