Creative ad campaigns 2022. Introducing the winners of Oct 24, 2022 · 5.

Secret Santa — Cadbury Dec 5, 2022 · While this remains some way below the £1. As these ads goes to show, people don’t hate ads, they just dislike bad ads. The ad ran until October this year, across Sky Adsmart, video-on-demand and online video. These 22 Campaigns Made Creative Professionals Jealous in 2022 . Shot by fashion photographer Mikael Jansson, A-listers from Hailey Bieber to Kendall Jenner to Joan Smalls were tapped for BOSS, while Adut Akech and rapper SAINt JHN make their campaign debut as a couple for Mar 9, 2024 · 2. Those wins propelled the campaign to the top of the World Dec 14, 2022 · The 7-figure buy saw agency Giant Spoon and the Time’s ad creative arm develop a series of interactive ads in both physical and digital mediums (like a fold-your-own paper airplane as way to talk about their aerospace offering. Marketing Brew asked creative minds in the industry to share with us their favorite and most memorable campaigns from the year—along with the ones they thought fell flat. Best campaigns. For the 2022 Christmas campaign, Samsung included a beautiful cover of an Elvis Presley song, instantly elevating its vibe. Dec 16, 2022 · Ah, 2022. Heinz Ketchup is continuing to come up with some brilliantly creative marketing ideas this year, via its different agencies around I’m old enough to remember the “fried egg” 80s PSAs depicting what happens to our brains when we take drugs. The ads were very creative and got a lot of attention. Jan 31, 2022 · The top 5 creative campaigns you need to know about right now Brands' sneaky Super Bowl moves, a Lunar New Year adventure, a heartbreaking study and more By Ann-Christine Diaz . Sirona Menstrual Cup – Print Advertising Campaign Sirona Menstrual Cup – The given project is a Problem-solving Advertising Latest results from the WARC Creative 100. Jun 16, 2020 · The Courtyard Hotels – Father’s Day Smiles. #22 – Here Kitty Kitty With their ‘Big Cat, Small Cat campaign, Whiskas wanted to focus on a cat’s instincts. Pepsi’s New Visual Identity. LinkedIn ad objectives. Currys: "Cash for Trash" billboard Agency: AMV BBDO. Kraft “La Dolce Velveeta” Agency: Johannes Leonardo Design Agency: JKR Review of Louis Vuitton ‘Towards a Dream’ 2022 Ad Campaign by Creative Director Nicolas Ghesquière with Photographer Viviane Sassen Louis Vuitton celebrates history while looking forward to a bright future with the latest edition of its ever-unfolding “Towards a Dream” campaign, with the new spring installment shot by photographer This marketing campaign recreates the famous and iconic ‘Asli Swad Zindagi Ka’ ad with a different perspective. In the first in a two-week series of dives into this Sep 29, 2021 · The “One Coke Away From Each Other” campaign represents the first creative experience under the “Real Magic” platform. The effectiveness of image ads depends on the quality of the copy (if you include any), your color palette and what you feature in your visuals, and your call-to-action. 3. ” Produced in partnership with Mother LA, the campaign showcases how the motivation provided by Peloton’s world-class content and Instructors stay with you long after the workout is over – motivation that keeps you moving forward in life, towards your goals, even through the busyness of the holiday season. Apple | #ShotOniPhone Nov 1, 2021 · We love that Macy’s showcases a simple gift borne out of empathy. Las Vegas Convention and Visitors Authority: You can take your kids to Vegas but why would you Agency: R&R Partners. In February 2022, it released the first episode of ‘Street Talk Dec 19, 2022 · Legendary Paris Saint-Germain soccer stars including Lionel Messi and Sergio Ramos headed south to Rwanda for Visit Rwanda’s 2022 campaign, “Tee off your next adventure in Rwanda,” which Dec 26, 2022 · Reviewing successful digital marketing campaigns can generate ideas for your own brand. Wendy‘s took a more daring approach in this advertising campaign: it targeted its competitors. ’ It was a TV ad which showed the many wonders of air travel. Grand Prix Apr 12, 2022 · Hugo Boss launched two star-studded campaigns for Spring 2022: the #BeYourOwnBoss campaign for BOSS, and #HowDoYouHugo campaign for HUGO. It is rich in culture, full of humour and is known for its creativity. boAt is famous in the business industry for its marketing strategy, so it was not surprising that it came up with a brilliant and creative advertisement campaign on Women’s Day. Heinz: The Unstainable Thobe Agency: Wunderman Thompson Dubai. Here is another touching Father’s Day ad we could not forget. ” Adweek reveals the 20 best ads of 2023, including campaigns from Barbie, McDonald's, Apple and Ikea. Without further ado, let’s get into some examples! Dec 4, 2023 · But after Sam Ryder’s surprise second-place finish in 2022 – and after Ukraine had to pull out of hosting duties due to the ongoing war – it was down to the UK to step up and host. This ad tells us that gifting doesn’t have to be complicated, expensive, or over-the-top. Nov 21, 2022 · Here is The Drum’s Fifa World Cup 2022 ad round-up, where you’ll find the latest ad campaigns from around the world from sponsors, broadcasters and guerilla brands. In 2022, many Diwali ads stood out for their creativity and originality: Cadbury Diwali Ad - #ShopsForShopless Mar 28, 2022 · Creative Marketing Best Rebrand . “The only thing you know is true is that commercials lie to you,” sings the spokesperson on Nectar’s musical video ad, which has reached over 1. Aug 15, 2022 · 4. Watch how brands have ignited the festive spiritBest Diwali Ads, Advertising, Marketing Campaign, India Dec 28, 2022 · The past year has seen plenty of clever, inspiring and creative advertising campaigns. The BBC’s campaign to promote the Song Contest was a testament to everything people love about the event: it was glitzy, colourful and deliciously camp. PAK’nSAVE – Stickman . Travel. Jun 1, 2022 · 4. Email List-Building Campaigns. This year, we saw many creative campaigns that made use of technology to make a difference. One of the most famous campaigns was the "The Bottle" campaign. Follow this step-step tutorial on how to build a successful Facebook ad campaign in 2022. Apr 18, 2023 · The three most effective ad campaigns of 2022 according to Kantar Kantar has identified several trends from reviewing more than 13,000 pieces of creative work from 2022. In 2023, Ogilvy Tegucigalpa's "Morning After Island" campaign for Grupo Estratégico PAE – an organization dedicated to liberate access to emergency contraception pills in Honduras – topped Adrenaline (AU). This is a great example of an ad that doesn’t explicitly allude to the holidays, but rather emphasizes the value of community and gratitude. You can add these forms to sponsored messaging or sponsored content campaigns. Launched back in 2016, the campaign featured Top Fascinating 2023 Ad Campaigns Of Christmas So Far. The Drum Awards for Marketing are now open. Feb 8, 2022 · Chinese New Year is that time of the year to showcase brands’ creative and culture-focused marketing campaigns. Jul 5, 2024 · Easyjet launched a £12m pan-European campaign in 2018 called ‘Imagine. Blending real and virtual worlds, “One Coke Away From Each Other” is a metaphor that celebrates our common humanity. Creative from Ogilvy. This ad campaign helped viewers associate Easyjet with imagination and experience. Source. . Flo Health. Feb 13, 2024 · 2. What made this marketing campaign They’re our muses — making waves and breaking boundaries in their respective lanes,” said Brody Baker, creative director of Moose Knuckles. BET “Black Canvas” Agency: Sibling Rivalry. This ad for Nivea Men uses a great visual to show how the emotional moments of life can take its toll on your skin. 12. Product or service-specifc marketing campaigns: to promote an existing product or service that needs some extra love. Jul 6, 2022 · After a two-year pause, the creativity festival returned to inspire with impressive creative campaigns, advertising, brandings, and more. Those include ads from May 16, 2023 · This creative ad was designed by the Akestam Holst agency in conjunction with material company Mercene Labs. Print. The campaign tapped into an era when celebrity influence was at an all-time high, and as a result, the ads were especially visible and influential. 8. Sentiment. Dove’s Detox Your Feed Campaign. Today, Peloton launched its 2022 holiday campaign entitled, “The Peloton Effect. Oct 20, 2022 · In the digital campaign, non-social media and best medical conference or event marketing category, pharma marketing agency Klick and pharma company Biohaven (which was recently bought out by Jul 5, 2022 · If you run ad campaigns, allow at least 3 days to pass before processing results. This year, advertisers didn't shy away from trying new things. Consider building a campaign intended to increase your email subscribers. Recycling (and billboards) get really fun in this outdoor and social campaign from U. Duolingo’s Adoption Center. Amazon’s Marvelous Mile. 1. Stickman perfectly captures Kiwis' sense of humour – witty, disarming, and down to earth. Oscar Mayer – Bologna Mask Feb 25, 2022 · Best marketing ad campaigns in February 2022 Spanning everything from TV commercials to editorial content to social posts, good marketing comes in all forms. In this instalment, we reveal the most creative ad campaigns in the Bulgarian designer Alexander Nedelev used retro game designs to highlight environmental gradation. To get results, you first need an email list. Oct 27, 2022 · Here are the Best Diwali Campaigns of 2022. 4. If you run eCommerce campaigns, wait until you've shipped all orders before running sales reports. Next Big Things in Tech Awards Final Deadline Tomorrow, Friday, July 19! LOGIN Kantar’s Creative Effectiveness Awards celebrate the most creative and effective ads from the thousands we tested in 2023. took a different approach to advertising in a video format. Print ads will always be the most powerful medium for getting your message across, as the above highly creative print advertising campaigns showed us. Oct 1, 2021 · Google’s 2022 Black Friday marketing campaign made quite an impact, and nailed it through and through. Apr 17, 2024 · 3. Casper’s 10 Days of Costumes. Pabst Blue Ribbon opens an 80s-themed motel . But its recent campaign went above and beyond by actively telling customers not to trust the ad. Mattress brand Nectar is known for pushing the boundaries. ”Good Luck Girls Campaign” admires girls, honors their success, and appreciates their rise as powerful role models. electronics retailer Curry’s, courtesy of AMV BBDO. . Apr 28, 2022 · Creative Netflix ad campaigns to be inspired by. Knowing these differences can help you budget both your ad spend and the time you invest in different formats. But as 2022 comes to a close, let's also take a moment to recall what we can learn from the the campaigns that got things wrong – in some cases very wrong. 10. Explore articles about creative campaigns that are making the biggest impact in the advertising industry. The brand also partnered with SEE Turtles, an NGO that Dec 26, 2021 · Brands need a winning strategy to stand out, including unique creative, relevant targeting, and effective advertising. 9. Pabst Blue Ribbon had its time in the limelight in the '80s when it was vigorously advertised by villain Dennis Hopper in the 1986 David Lynch film Nov 11, 2023 · Most Creative and Best Diwali Ads 2022. This campaign is a masterclass in long-term brand building. Cadbury Worldwide Hide Event. 1 points in the presented Apr 22, 2022 · SodaStream announced a campaign to save 1 million baby sea turtles earlier this month with a little help from Baywatch star David Hasselhoff. 5% is forecast for 2022, taking the 2022 OOH ad spend by the end of this year to £1. You could say the same thing about the ads we saw in the past 12 months. Mar 25, 2024 · 9 of Nike’s Marketing & Advertising Campaigns. Dec 16, 2022 · Ginsters’ ad – part of a “heavyweight” £1. Enter here. Here’s a look at all 27 campaigns that took home Grand Prix honors at this year’s Cannes Lions: Vice Media | ‘The Unfiltered History Tour’ Agency: Dentsu Creative Bengaluru. The campaigns feature iconic products, menu hacks, actions for social good, inspirational stories, and more. Marketing takeaway: Use the Christmas campaigns to show off your product’s star feature. Dec 12, 2023 · If you’re anything like us, chances are you have at least one of IKEA’s iconic blue Frakta shopping bags somewhere around the house. It is also a time for brands to develop creative and innovative advertising campaigns. The campaign’s broad reach ensured that the message was seen by a wide Nov 8, 2023 · LinkedIn’s lead gen forms option allows you to gather information from members using pre-filled forms. Here is a list of outstanding digital marketing campaigns from established companies in 2022. It was founded in the year 2015 by Aman Gupta. But what our winners have in common is not only timeliness with regards to special occasions, but also a keen understanding of their audience’s emotions and everyday scenarios. Instead of sponsoring a television show, it produced its own mini dating-show, called “Moneyverse Matchmaking. The Indian advertising industry is a hotbed of ideas. It’s not Stock, it’s Shutterstock! The company to announce the launch of its first brand marketing campaign in six years. 6. Dec 22, 2022 · 5. McDonald’s Raise Your Arches Campaign. Jun 27, 2022 · 5. Mar 8, 2022 · Barclays Bank U. Another year has gone by and the holiday season is finally here! The best side of being in the festive season is of course the heart-warming Christmas ad campaigns to make us feel closer to our loved ones and in the middle of all the chaos, it serves as a beacon of hope. LinkedIn uses objective-based advertising, which helps advertisers build ad campaigns around specific business goals. Apple’s “The Jan 31, 2022 · The Drum, in partnership with Twitch, is revealing who has topped our 2022 World Creative Rankings – the definitive guide to advertising's most creative brands, agencies and people. Sep 21, 2023 · Ad Campaign: Print, Television. Image Source. In the Superbowl ad, Ben Affleck works a busy drive-thru window at a Dunkin’ in a Massachusetts establishment. Last year, we collated a selection of 2021 campaigns, highlighting their cultural significance. We have chosen 9 of these brilliant digital marketing campaigns of Nike from the latest years to show you how the brand attained success: Jun 7, 2022 · The ad featured for over two decades and ran around 70 commercials in California alone and approximately 350 milk mustache ads nationally in print and on TV. This is the measurement of how users react to your content, brand or hashtag. Stickman is 14 years old and still making Kiwis laugh. Airbnb: Airbnb Hosts Ring Our Opening Bell. Did customers find your recent campaign offensive? Sep 28, 2021 · Reengagement marketing campaigns: to get dormant or former customers to come back. To celebrate the fifth year of the awards, we – for the first time – award a new category of ads evaluated by LINK AI, our AI ad testing solution, trained using data from our LINK+ Database. Post-pandemic Las Vegas has a new message for visitors: come, but leave your The strongest beauty campaigns feel both classic and creative, drawing on a timeless desire for self-expression and confidence while the right way, the right words, or the right person to say why these values are important now. Is it enough to say this campaign was successful because it featured a giant hamburger bun and a cute set of old ladies? No? I didn't think so. The Courtyard Hotels’ “Father’s Day Smiles” campaign is a heartwarming social media initiative that effectively leveraged the candid nature of children’s interactions. The headquarters of the company is situated in Delhi, India. Reddit-inspired copy edits turn up the fun and efficiency for Adrenaline’s existing creative. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness. ‍ ‍ We work with our clients to deliver creative solutions that drive Sep 15, 2022 · See all the honorees of Fast Company’s 2022 Innovation by Design Awards in the Marketing category. For those, there are awards ceremonies. Apr 5, 2024 · Summing up, Aaron McWilliams from 1Dental calls Shopify’s campaign “one of the most creative B2B marketing campaigns I have seen before. Here are some of the most successful and eye-catching campaigns of 2022 that we will not be forgetting anytime soon: 1. Jun 9, 2022 · The Importance of Play The 90th Anniversary campaign reinforces the important role of play in helping children and families thrive today and in the future – the new LEGO Play Well 2022 study polled 55,000 parents and children in 30 countries and found almost all parents think play helps children develop lifelong skills like creativity (93%), communication (92%), problem-solving skills (92% Feb 16, 2023 · Here are the very best campaigns that should be on your radar. 5. Uber Eats’s Iftar Incoming. List of top Social Media Campaigns of 2022. The festival’s themes comprised a range of deep social issues, from the impacts of the pandemic to the climate crisis. — Lisa Lockwood For her spring 2022 ad July 25, 2022; 36 Shares . In 2022, the advertising campaign "Data Tienda" – created by DDB Mexico City for WeCapital – was named the most creative ad campaign in Latin America, scoring 224. Jul 19, 2024 · This creative digital marketing campaign creates a sense of intrigue and gets the word out in a very striking fashion by making familiar objects appear new and different. SNCF – Europe, It’s Just Next Door The Best Denim Fashion Ad Campaigns of 2022 Season as chosen by Kenneth Richard Denim is timeless, and while fashion and marketing trends come and go, the relevance and covetable status of the perfect pair of jeans remains omnipresent. Nike’s No Pride, No Sport Campaign. Advertisers from around the globe took big creative swings and won big. ” This isn’t the only video marketing based on real-life scenarios used by Barclays. Jan 31, 2022 · The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising's most creative brands, agencies and people. As usual, we would not miss any top-notch Chinese New Year creative video adverts this year for marketers and for those who are looking Oct 10, 2022 · 5. We would like to show you a description here but the site won’t allow us. Over 300 million women have downloaded Flo, and 55 million use it on a monthly basis. Flo Health is the world’s most popular female health app. The simple phrase "Where’s the beef?" Jun 16, 2022 · Similar to simple Facebook ads, photo ads are Instagram ads that feature a single image with or without copy. 3 million views. Platforms like Facebook Ads Manager delay campaign results by up to 72 hours so results may be incomplete before this time. 7. Apr 1, 2022 · The campaign’s attempt at enticing customers reads, “a smoky sirloin scent plus exfoliants from natural spices for a clean that will make you feel like a meaty, dry-rubbed masterpiece. Action, adventure, adrenaline! Adrenaline’s campaign reminded Redditors down under that there’s a whole, exciting world outside their door. Sep 20, 2023 · Given how much harder organic engagement is to gain, many brands turn to ads. Here are the best beauty campaigns of the Spring 2022 season as selected by our Chief Impressionist, Kenneth Richard. Introducing the winners of Oct 24, 2022 · 5. Alexa is a Mind Reader A study in a 2020 article published in the Journal of Advertising meticulously analyzed 10 years’ worth of Super Bowl advertisements to determine what makes brilliant, “buzzing” campaigns. In 1990, a classy ad which featured a girl cheering and running on the pitch for a male cricketer striking a shot. This blockbuster ad for reconditioned tech marketplace Back Market imagines what it would be like if cats got really pissed off that they weren’t Apr 25, 2022 · See the year's best creative campaigns, the most innovative advertising and the top marketing and production pros—selected by a jury of seasoned and respected leaders. Read creative advertising news, insights, and analysis from marketing experts at Adweek. And with Netflix proving their mettle in creating interesting past online and offline campaigns that garner eyeballs, we for one won’t be too worried as they move towards an ad-supported model. The Edvard Munch egg yolk adds a funny, thematically relatable visual element. Campaign author: DDB Prague . Jul 12, 2022 · While global ad revenues are expected to continue growing this year — despite macroeconomic uncertainty and the war in Ukraine — marketers appear to have had a tougher time crafting campaigns that break through the clutter and connect with distracted, ad-weary, cord-cutting consumers than they did over the previous two years. The campaign featured a series of print ads that showed people doing things with vodka bottles that they couldn't do with any other bottle. Along with this, the company also ran ads across print, digital and social. Adweek; Taco Bell, Apple, Jun 3, 2022 · The best technology advertisements and campaigns worldwide. It calls out directly to business owners to not let anything get in the way of their business running smoothly, whether they’re a chip shop owner or a dentist. Dec 23, 2022 · Another thing Samsung fans loved about this campaign is the music used in the ad. This ad campaign for the College for Creative Studies mocks the originals in a clever, humorous way using a great combination of copy and visuals. Rebranding marketing campaigns: Nothin’ like showing your new makeover to the world. Best Technology Ads of the Month : Jun 3, 2022. He used the iconic designs of Space Invaders, Pac-Man and Arkanoid to represent diminishing numbers of whales, trees, plants and animal species. Apr 7, 2021 · The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. Here are some real-life examples. 3m campaign – is all moody skies and early mornings where weather-beaten characters put themselves through gruelling labour, physical feats, or a dip in the icy sea. The initiative transformed the Black Friday video into the #BlackOwnedFriday, addressing an important social justice issue. ) Read more about the campaign details. The ‘It’s not stock, it’s Shutterstock™’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset … Dec 26, 2022 · Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that stood out. Back Market: Multiple Lives Agency: Buzzman. 18 billion – almost business as usual. Mar 1, 2016 · In 2023, the campaign "Cheat Cookies" for Oreos was awarded the title of the most creative advertising campaign in Germany. The actor is greeted by customers’ reactions from confusion to delight before Jennifer Lopez–his wife in the ad–confronts him. Email drives an incredible return on investment. To celebrate its new store on London’s Oxford Street, opening in 2024, the retailer erected a colossal 62ft x 128ft installation in one of the city’s most visited shopping destinations. Burger King’s The New Ad Campaign Aims To Cover The World with Stock Photos. Oct 18, 2022 · Here are our top six picks of creative tech marketing so far in 2022. As we mentioned above, highly creative and emotional Nike ad campaigns are playing a determinant role in Nike’s digital marketing strategy. Grand Prix, Digital for Good, Best Digital Brand Experience and Most Oct 18, 2023 · Absolut Vodka is known for its creative advertising campaigns. Apple: Escape from the Office Agency: In-house. The app’s Pregnancy mode has revolutionized the way women can access important info, offering digestible and super-engaging Instagram-style ‘stories’ – rather than the more usual articles – tailored to the exact stage of Sep 5, 2022 · boAt is an Indian consumer electronics brand famous for selling earwear products at reasonable prices. It was the best of times, it was the worst of times. 3 billion that was spent in 2019, further growth of 31. 16, 2022: Balenciaga launches its 2022 'Gift Collection' holiday campaign courtesy balenciaga The luxury fashion house published a campaign titled "Balenciaga Gift Shop" on Nov. Dec 2, 2022 · Nov. The best way to break through with inclusive marketing is to share authentic stories that are rooted in culture and are emotionally meaningful to the consumers you serve. K. They show up on users’ Instagram feeds, in between organic posts. Apple earned one of the two Film Grand Prix awarded at the festival for the third episode in its ongoing “Underdogs” campaign, which saw the Mar 12, 2024 · ‘Apologize the Rainbow’ for Mars brand Skittles brought home gongs from the Andys, the Clios, Cannes Lions, D&AD, and more last year. The marketing, social, and creative team prioritizes and engages in this conversation on a daily basis with the Fenty Beauty community. ” By using various marketing channels to get their message to new and small business owners, McWilliams highlights “it established the idea that Shopify is a place for entrepreneurs to make their May 27, 2024 · Integrated Media Campaign: Heinz rolled out the campaign across various media platforms, including large-scale out-of-home (OOH) placements in major cities like New York and Chicago, print ads in premium magazines, newspaper inserts, and extensive social media coverage. We know a lot is changing, and this video will tell you exactly wha The coffee brand set the example of an effective use of celebrity collaboration in an ad campaign. 16 in support Sep 26, 2022 · 5. Dec 6, 2022 · The campaign falls under NatWest’s ‘Tomorrow Begins Today’ creative platform. More here. Nissan’s “Fans” & “Powerfully Peaceful” Creative Marketing Campaigns [Source: TBWA] [Source: TBWA] [Source: TBWA] The 30 Best Ads of 2022. Diwali, the Indian festival of lights, is a time for celebration and joy. sb do ai ul fr ja cm jn hr na